Senior Customer Insight Analyst

Do you love innovative digital marketing environments? Are you fantastically bright, innovative and eager to learn? Would you like to help some of the world’s biggest companies bring their brands to life in search and social media spaces including Google, Bing, Yahoo! Facebook and Twitter, in a fast-paced, award-winning agency?

iCrossing seek an enthusiastic, confident and experienced qualitative customer insight analyst to work independently, and as part of a bigger team, within a culture that embraces and supports creative approaches to research as part of the Strategy and Planning team. This is a great opportunity for the right person to play an integral role in growing this role into a managerial position and developing a team.

Main Duties:

• You will utilise qualitative research to educate our clients about their customers attitudes, needs, wants and behaviours
• Perform additional analysis using data from quantitative research
• Utilise a variety of research techniques including segmentation, persona analysis, questionnaire design; needs analysis, attitudes and usage analysis, conjoint/discrete choice analysis, needs/gaps analysis, package design studies, ethnology etc. Interpret quantitative and qualitative data and translate into actionable and  strategic recommendations that drive business and revenue growth
• Identifying opportunities for qualitative research across other areas of the business
• Make research recommendations that help deliver against our clients’ business objectives
• Utilise your skills as a knowledge specialist to create work that raises the profile of iCrossing and drives our research strategy
• Keep up to date with research techniques and new online methodologies and utilise these in your research for our clients’
• Collaborate with internal teams to define and prioritise UX research questions
• Effective communicator of research findings and creative thinker
• Expand our offering by defining new services  or improvements based on new client requirements
• Be the research lead on the project from design through to fieldwork and reporting

Skills, Knowledge and Experience required

• Bachelors or above in Market Research, Stats Analysis, Economics, Psychology or similar
• Knowledge of web technology and standards; mobile devices, accessibility and international and localisation
• Experience with both Primary and Secondary Research (Nielsen, 
  IRI, NPD),
• UX experience desirable
• Be the research lead on the project - undertaking fieldwork with the assistance of other members of the research and insight team
• Solid qualitative research experience working in a research or brand agency as a qualitative researcher or user experience analyst
• Highly skilled in a range of qualitative research methods. Familiar with Primary and Secondary search (Nielsen, Forrester, IRI, etc) including design of qualitative research studies conducted by phone, the Internet, focus groups or one-on-one sessions)
• Experienced in conducting research to understand users’ needs and behaviours
• Excel with presentations and be able to communicate your findings in a clear and impactful nature
• Be able to work in a cross-functional and international team
• Excellent analytical ability especially with regards to user behaviour

What we’ll give you in return

• Training and development at one of world’s leading digital marketing agencies
• Working with some of the most exciting clients and innovative projects
• Unrivalled career progression
• Competitive salary package plus excellent perks and benefits
• An awesome office with sea views in Brighton
• An inspiring team to work with

Company Information:

iCrossing UK is a digital marketing agency that specialises in search and social media.

We design & build search and social media strategies for some of the world’s biggest brands, including The Coca-Cola Company, Toyota, Virgin, Bank of America, and TK MAXX.

iCrossing UK is part of iCrossing, one of the world’s largest, digital marketing agencies, which employs 600 staff in 12 offices around the globe, including 125 staff based at UK offices in London and Brighton.