Digital Strategist

iCrossing seeks an enthusiastic and confident Digital Strategist with a good understanding of digital marketing to join our strategy and planning team. You should possess proven strategic skills in digital marketing/advertising.

MAIN DUTIES:

· Provide strategic direction to key accounts through understanding clients business objectives, customer needs and broader market trends
· Set a creative direction for digital marketing programmes and inspire clients
· Design profitable multi-service digital marketing programmes and initiatives that are in line with clients business objectives
· Ensure client targets and KPIs are understood, and that evaluation programmes are set up that (a) measure success, (b) provide actionable recommendations for improvement, and (c) identify on-going opportunities for generating revenue
· Grow key accounts and support new business efforts by providing strategic direction and supporting new business
· Work closely with the Research & Insight team to deliver market and customer insight to clients and prospective clients  in support of the above
· Work closely with Creative, Natural Search, Paid Media and Social Media teams to convert insight into highly creative and effective digital marketing solutions
· Outline and deliver revenue generating strategic consultancy services to key clients
· Help to formalise processes and methods within the Strategy team that improve efficiency, reporting and communications
·  Work with the senior management team to deliver business model innovations

SKILLS, KNOWLEDGE AND EXPERIENCED REQUIRED:

· Sound knowledge of strategic planning models, research methodologies and analytical techniques
· Business planning, strategy and policy development
· Business measurement/evaluation programmes
· Performance management and appraisal systems
· Digital marketing, technology or media
· Data analysis and reporting
· Motivating for results
· Planning, assigning and directing work
· Advocate change and demonstrate leadership
· Supporting collaboration
· Pro-active in handling complex situations, negotiations and problems
· Influencing and persuading all stakeholders
· Liaise within the global iCrossing organisation to ensure consistent excellence in strategy and planning
· Interviewing and hiring
· Training and developing employees
· ‘Hands-on’ approach to managing people and operations
·  Attention to detail
·  Strong Client-facing skills
·  Highly creative
·  Communicates effectively at all levels, both up and down
·  Able to work in high pressure environment and resolve client issues
·  Able to work collaboratively across teams
·  Client-centric – driven to delight the client
·  Analytical, yet operates strategically, with understanding of the ‘big picture’
·  Leads by example

SKILLS, KNOWLEDGE AND EXPERIENCE DESIRED

· Experience in Mobile
· Procurement
· Major Blue Chip UK Clients

COMPANY INFORMATION 

iCrossing UK is a digital marketing agency that specialises in search, social and creative media.

We design and build search, social and creative digital strategies for some of the world’s biggest brands, including The Coca-Cola Company, Toyota, Virgin, Bank of America, and TK MAXX.

iCrossing UK is part of iCrossing, one of the world’s largest, digital marketing agencies, which employs over 750 staff in 18 offices around the globe, including 125 staff based at UK offices in London and Brighton.

iCrossing has won numerous accolades, including the top-ranked agency in the Forrester Q1 2011 Search Agency Wave, OMMA’s Search Agency of the Year, Best Use of Search at the Revolution Awards and a finalist for Revolution’s Agency of the Year award. We are also the only agency with two Forrester social-media case studies to its name. 

iCrossing is a unit of Hearst Corporation, one of the world's largest diversified media companies.

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Note: iCrossing  is committed to Equal Opportunities. Personal information relating to name, address, age and nationality will not be used as criteria for short-listing.

Please email your CV and covering letter to jobsREMOVE@icrossing.coME.uk. Please state your salary expectations.

Strictly no recruitment agencies please