Doug Platts

As Head of Natural Search at one of the UK’s leading digital agencies iCrossing, Doug Platts leads a team promoting iCrossing’s profile within the digital industry, as well as developing and growing its natural search product offering. He is instrumental in developing strategies for new and existing clients to meet their business growth objectives. Doug and his team identify opportunities to continually adapt iCrossing’s Natural Search offerings as the search landscape evolves.

Prior to joining Spannerworks (rebranded as iCrossing in 2007) in 2006, Doug worked client-side. In this role he was responsible for Web development and search engine optimisation for a number of retail sites. Before his promotion in 2009, Doug worked with clients such as Nectar and STA travel as Natural Search Manager at iCrossing. He regularly contributes to Connect, iCrossing’s influential UK blog. 

Outside of iCrossing, Doug is a black belt in kickboxing, and a seasoned traveler. He has a B.Sc Computer Science and M.Sc Information Technology for eCommerce from the University of Sussex.