Meet Nilhan Jayasinghe

A regular speaker at industry events, Nilhan is one of the leading thinkers on ethical search engine optimisation (SEO) in the UK.

Nilhan began his career in electronics and software engineering. After stints with major blue chip firms, he became interested in new media and joined a fast-growing internet firm as a web developer. While creating software for websites he found that he was fascinated with the evolution and potential
of search engines.

In 2001 he was asked to join Spannerworks to help develop its SEO services for clients. Since joining he has helped grow iCrossing in the UK from a handful of employees to one of the largest natural search specialist teams in the industry. In 2006 the company was voted number one search engine marketing firm in the UK in a survey of clients by Marketing, Marketing Direct and Revolution magazines.

Nilhan has advised brands and organisations of all sizes in the UK and globally on their search marketing strategy.  He is also a strident advocate of taking an ethical approach to search marketing strategy, focusing on delivering a good user experience and earning long-term search equity by making web sites more useful.