Emotions don’t just make us human, they help us feel connected. And, whether they’re seeking safety and reliability or fun and excitement, customers also look for an emotional connection with the brands they use.
iCrossing’s customer and user experience solution helps brands create that emotional connection with their existing and potential customers. The north star of our work is a deep understanding of your audiences and for this we harness the power of data and technology. This approach allows our strategists, creatives, technologists and data experts to identify opportunities for your brand to meet your customers’ ever-changing needs.
Rapid prototyping, continuous user testing and improvement minimises risk and maximises the potential for business success. And, from taking a holistic look at the customer experience to creating a digital product, launching a new website or rolling out a content marketing programme, our approach always puts your audiences front and centre. But while being customer-centric is key, our work is also grounded in your business objectives and KPIs.
Constantly iterating, collaborating closely, together we’ll help you draw a roadmap that clearly details the milestones, people and processes needed to deliver a successful experience.
Branding & creative
User research & testing
User experience design
Content marketing & strategy
Deep dive into your customer experience like never before. From marketing and sales to customer service, we've got the data, technology and people that will keep your customers coming back for more.
Innovation starts here. We’ll help you spot the places where digital products and services can save you time, resource and make you money.
Create clarity from confusion. We simplify wayward content cycles through goal-led content strategy and production, to raise the visibility and value of your brand voice.
From CMS-powered websites through to complex, content rich publishing destinations. Websites designed with your brand baked in and your customer firmly in mind.
Let's make good things together. From Jamstack powered web apps to native mobile iOS and Google apps, our approach is micro services based, API first, cloud native and headless.
E-commerce excellence? Step right this way. From payment integrations and shopify builds to enterprise technology shops with thousands of SKUs, our smart solutions will help you grow.
From small screens to big stage keynotes, updates to new ideas. We'll start with the why and take you through to launch and beyond. And we'll bring the same passion and energy that you do.
The best talent in the industry, carefully curated just for you. Our creative capability includes everything from ad campaign creative to video and audio production.
/ Brand and Creative / Content
Creating cut-through in a rapidly growing high-end market, and finding new ways to launch products and reach new audiences around the globe.
/ Data and Tech / Product / Content / Audience and Strategy
A global, multi-channel content strategy and influencer programme that increased blog visits.
/ Product / Audience and Strategy / Content
An award-winning global content strategy that drove 1400% more traffic to the Merrell blog.
Follow our simple ABC structure to start building yours content strategy. We’ll help you check off what you have and clearly articulate what you need…
Come with us on a journey to explore how we can use Tailwind to make product design and engineering more streamlined. Plus a detailed look at how we have altered and used the Tailwind kit to build robust and scalable components.