Data & Consumer Insights

Some things are more powerful together. Like iCrossing's audience intelligence and data & analytics teams, for instance. Working in tandem, they’ll transform your audiences into your customers, with simple-to-activate insights designed to give you a competitive advantage.

Bringing together audience intelligence analysts, strategists, analytics consultants and engineers, our data & consumer insights solution lets you deep dive into your brand culture like never before. And, by putting your most valuable audiences at the heart of everything we do, you’ll get a holistic view of your consumer landscape, across all data points and every digital ecosystem.

This close collaboration ensures your digital step-change is rooted in agile digital data at scale, from measurement frameworks and data & technology strategies, through to omni-channel optimisation.

The result? Audience-first activations that deliver performance and can adapt to today’s ever-changing needs.


Data consulting

Audience intelligence

Web analytics

Behavioural analytics

Measurement & reporting

Data management


Data & Consumer insights
Data consulting & implementation

Make a step change to your data game. Identify the right processes and technology to create first, second, and third-party audiences that power personalised marketing and digital experiences.

Analytics & reporting icon
Analytics & reporting

Get the data that helps you grow your business. We measure everything that matters to help you improve performance, then present it in the BI tools you'll love.

Data management icon
Data management

Get a single view of your customer - and a competitive advantage for your business. We'll help you collect, transform and mobilse data at scale using data lakes, CDPs and engineering.

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Audience intelligence

We leave no stone unturned to find out exactly what your audiences need, and give you actionable insights that help you provide it to them. The result? Your audiences become your customers.

Our Work

Delivering change for our clients

Case Study

/ Paid Media / Audience and Strategy

A bidding strategy to weather the COVID storm for Virgin Experience Days

The Covid-19 pandemic hit the experience sector hard. We were determined to not only weather the storm for Virgin Experience Days but use this unique challenge to initiate permanent positive change across their paid account.

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Case Study

/ Paid Media / Data and Tech

Creating better efficiencies, integrations and automation with Adobe and Fidelity

iCrossing started working with Adobe as a key partner on Fidelity’s digital program. Incorporating the Adobe stack for Fidelity has led to greater efficiency, integration and automation.

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Case Study

/ Audience and Strategy

Helping ASDA and George stay on-trend in social

To maximise the impact of its social platforms ASDA and George needed actionable insights to inform social content and product prioritisation.

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/ 13.08.2020

Google 3rd Party Cookie Phase-out

Breaking up with third-party cookies doesn’t have to leave you heart broken. Digest what Google's third-party cookie phase-out means for your business and prepare with our report.



/ 28.03.2022

Universal Analytics vs GA4 - Your questions answered

Data & Analytics Consultant, Richard Robertson, offers his perspective on Universal Analytics versus Google Analytics, to help you get a better understanding of what to do next.



Are you ready for a digital step-change?

Moving too slowly in digital is the biggest threat facing your business.

If you’re ready to move faster, we are here to help.

Get in touch