Some things are more powerful together. Like iCrossing's audience intelligence and data & analytics teams, for instance. Working in tandem, they’ll transform your audiences into your customers, with simple-to-activate insights designed to give you a competitive advantage.
Bringing together audience intelligence analysts, strategists, analytics consultants and engineers, our data & consumer insights solution lets you deep dive into your brand culture like never before. And, by putting your most valuable audiences at the heart of everything we do, you’ll get a holistic view of your consumer landscape, across all data points and every digital ecosystem.
This close collaboration ensures your digital step-change is rooted in agile digital data at scale, from measurement frameworks and data & technology strategies, through to omni-channel optimisation.
The result? Audience-first activations that deliver performance and can adapt to today’s ever-changing needs.
Measurement & reporting
Make a step change to your data game. Identify the right processes and technology to create first, second, and third-party audiences that power personalised marketing and digital experiences.
Get the data that helps you grow your business. We measure everything that matters to help you improve performance, then present it in the BI tools you'll love.
Get a single view of your customer - and a competitive advantage for your business. We'll help you collect, transform and mobilse data at scale using data lakes, CDPs and engineering.
We leave no stone unturned to find out exactly what your audiences need, and give you actionable insights that help you provide it to them. The result? Your audiences become your customers.
/ Paid Media / Audience and Strategy
The Covid-19 pandemic hit the experience sector hard. We were determined to not only weather the storm for Virgin Experience Days but use this unique challenge to initiate permanent positive change across their paid account.
/ Paid Media / Data and Tech
iCrossing started working with Adobe as a key partner on Fidelity’s digital program. Incorporating the Adobe stack for Fidelity has led to greater efficiency, integration and automation.
/ Audience and Strategy
To maximise the impact of its social platforms ASDA and George needed actionable insights to inform social content and product prioritisation.
Breaking up with third-party cookies doesn’t have to leave you heart broken. Digest what Google's third-party cookie phase-out means for your business and prepare with our report.
Data & Analytics Consultant, Richard Robertson, offers his perspective on Universal Analytics versus Google Analytics, to help you get a better understanding of what to do next.