When it comes to data-led search and performance marketing, you’re in safe hands. iCrossing has over two decades of experience, and we’ve honed our craft into a fine art.
Starting with audience intelligence, our strategy & planning teams create a roadmap to success that takes an iterative test and learn approach. Only then do we scale investment across paid search, paid social, programmatic and SEO. Our world-class SEO and total search capability has both scale and expertise, meaning we can provide solutions at a global level to enterprise brands.
Search isn’t just about search engines, with visual search, voice search and YouTube being increasingly used by audiences to inform, inspire and ultimately influence purchasing decisions. But our agile approach brings a hands-on, human component to this increasingly efficient and automated world, with a suite of proprietary tech and machine learning tools that will give your business a competitive edge.
Whether it’s real-time search data from our parent company Hearst to identify trends and opportunities for your brand or delivering you real-time alerts about the health of your PPC & SEO multiple times a day – our tools are designed to drive optimisation of all of your digital marketing activities.
Strategy & planning
Data. Analysis. Action. Our strategy team mines audience and industry insight to craft breakthrough, multi-channel strategies that inform search and performance media strategies.
Some things work better together. Like your PPC and SEO channels, for instance. We'll ensure they're both in perfect harmony, through data unification, audience insight and delivery.
With 20 years of experience, we've got SEO down to a fine art. Our simple, audience-first recommendations focus on impact, allowing you to be there for the search moments that matter.
Spend smarter, not harder. We drive continuous improvements in PPC, display and paid social through platform and audience-led strategy and intelligent automation.
Create clarity from confusion. We simplify wayward content cycles through goal-led content strategy and production, to raise the visibility and value of your brand voice.
Get the data that helps you grow your business. We measure everything that matters to help you improve performance, then present it in the BI tools you'll love.
Power and personalise your customer experience. Our best-in-class approach brings the marketing and experience technologies that matter, driving a digital step change for your business.
We leave no stone unturned to find out exactly what your audiences need, and give you actionable insights that help you provide it to them. The result? Your audiences become your customers.
/ Paid Media / Audience and Strategy
The Covid-19 pandemic hit the experience sector hard. We were determined to not only weather the storm for Virgin Experience Days but use this unique challenge to initiate permanent positive change across their paid account.
With the busiest time for retail around the corner, we needed to step-change our SEO strategy to increase non-brand traffic and visibility.
barclayslifeskills.com has many resource intensive pages, including interactive activities & tools. Ahead of the upcoming Core Web Vitals update, we needed to address technical optimisation.
iCrossing have an established history of site migration success and have identified six key phases which need to be considered in every project. For more SEO advice and top tips, get in touch.
Data & Analytics Consultant, Richard Robertson, offers his perspective on Universal Analytics versus Google Analytics, to help you get a better understanding of what to do next.