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SEO & Performance Media
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When it comes to data-led search and performance marketing, you’re in safe hands. iCrossing has over two decades of experience, and we’ve honed our craft into a fine art.

Starting with audience intelligence, our strategy & planning teams create a roadmap to success that takes an iterative test and learn approach. Only then do we scale investment across paid search, paid social, programmatic and SEO. Our world-class SEO and total search capability has both scale and expertise, meaning we can provide solutions at a global level to enterprise brands.

Search isn’t just about search engines, with visual search, voice search and YouTube being increasingly used by audiences to inform, inspire and ultimately influence purchasing decisions. But our agile approach brings a hands-on, human component to this increasingly efficient and automated world, with a suite of proprietary tech and machine learning tools that will give your business a competitive edge.

Whether it’s real-time search data from our parent company Hearst to identify trends and opportunities for your brand or delivering you real-time alerts about the health of your PPC & SEO multiple times a day – our tools are designed to drive optimisation of all of your digital marketing activities.

Capabilities

Strategy & planning

Paid search

Paid social

Programmatic

SEO

eRetail/Amazon

Influencer marketing

Solutions
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Strategy & planning

Data. Analysis. Action. Our strategy team mines audience and industry insight to craft breakthrough, multi-channel strategies that inform search and performance media strategies.

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Total search

Some things work better together. Like your PPC and SEO channels, for instance. We'll ensure they're both in perfect harmony, through data unification, audience insight and delivery.

Data & Consumer insights
SEO

With 20 years of experience, we've got SEO down to a fine art. Our simple, audience-first recommendations focus on impact, allowing you to be there for the search moments that matter.

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Paid media

Spend smarter, not harder. We drive continuous improvements in PPC, display and paid social through platform and audience-led strategy and intelligent automation.

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Content marketing

Create clarity from confusion. We simplify wayward content cycles through goal-led content strategy and production, to raise the visibility and value of your brand voice.

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Analytics & reporting

Get the data that helps you grow your business. We measure everything that matters to help you improve performance, then present it in the BI tools you'll love.

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Martech consulting & implementation

Power and personalise your customer experience. Our best-in-class approach brings the marketing and experience technologies that matter, driving a digital step change for your business.

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Audience intelligence

We leave no stone unturned to find out exactly what your audiences need, and give you actionable insights that help you provide it to them. The result? Your audiences become your customers.

Our Work

Delivering change for our clients

Case Study

/ Paid Media / Audience and Strategy

A bidding strategy to weather the COVID storm for Virgin Experience Days

The Covid-19 pandemic hit the experience sector hard. We were determined to not only weather the storm for Virgin Experience Days but use this unique challenge to initiate permanent positive change across their paid account.

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Case Study

/ SEO

Using SEO to keep VED ahead of the game

With the busiest time for retail around the corner, we needed to step-change our SEO strategy to increase non-brand traffic and visibility.

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Case Study

/ SEO

Keeping Barclays ahead of the Core Web Vitals update

barclayslifeskills.com has many resource intensive pages, including interactive activities & tools. Ahead of the upcoming Core Web Vitals update, we needed to address technical optimisation.

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Report

/ 06.04.2022

The iCrossing Guide to Site Migration

iCrossing have an established history of site migration success and have identified six key phases which need to be considered in every project. For more SEO advice and top tips, get in touch.

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POV

/ 28.03.2022

Universal Analytics vs GA4 - Your questions answered

Data & Analytics Consultant, Richard Robertson, offers his perspective on Universal Analytics versus Google Analytics, to help you get a better understanding of what to do next.

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POV

/ 28.06.2022

June Digital Marketing News

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POV

/ 20.06.2022

How we’re currently activating audience intelligence for the Welsh Government

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POV

/ 20.06.2022

Don't Be Evil - How can SEO teams do better against discrimination in Search Engine AI?

SEE FULL POV
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Are you ready for a digital step-change?

Moving too slowly in digital is the biggest threat facing your business.

If you’re ready to move faster in digital, we are here to help.

Get in touch