Selecting the right CMS for your business

Many businesses struggle to effectively select the right CMS for their business. With dozens of products available you may need expert help to invest with confidence. To solve this, iCrossing has created a strategy product called Bedrock.

What is Bedrock?

A fixed price programme designed to identify the right CMS platform, architecture and frameworks for your business and process.

With dozens of options available for a modern, composable technology stack, we take the work out of the evaluation process.

Our expert team uses an analytical approach to identify the right solution for your business; delivering recommendations and a roadmap that facilitates better content, greater efficiency and the best possible user experience.

How will Bedrock help?

Over a 4-week sprint Bedrock will help make complex technical choices simple, through a collaborative, transparent and expert consultancy package. Providing you with a complete set of recommendations to help you successfully buy and implement the right CMS technology stack for your business.

Bedrock will help you

1. Remove the risk from your website investment by ensuring you only invest in technologies that really work for your business

2. Save money on website overheads such as hosting infrastructure and maintenance

3. Maximise website speed, security, flexibility and scalability delivering greater efficiencies for your business

4. Identify technical and team challenges within your business that may threaten the success of your web project and provide mitigation solutions

5. Understand future opportunities to access deeper data and marketing automation, with roadmaps to help you get there

Tim Dodd - Head of Product & Technology

"Do you stick with the same CMS tools and expect a better result? Or do you trust in the promises made by vendor sales representatives?
Why not mitigate the risk by taking an unbiased, analytical approach? Work with a collaborative team, with hands-on editorial and technical expertise, who make digital simple.

The phases of Bedrock

1. Discover

We will immerse ourselves into your current technical set-up, teams and business goals.

Through workshops, interviews and collaborative sessions we will also evaluate your existing technology, processes and skills in order to understand your current capabilities and focus our recommendations to ensure a bespoke solution for your business needs.

What you'll get (outputs)

Discovery workshop
User experience mapping workshop
Establish key objectives, goals and success metrics
Site architecture, functionality and 3rd party tools integration map
Discovery presentation readout for approval

2. Identify

iCrossing will identify the best technology choices for your business, focusing heavily on the CMS platform, and validate these recommendations through prototyping and testing.

By testing our leading suggestions against your business needs and priorities we will develop a key set of robust recommendations while identifying key areas for future integrations and development.

What you'll get (outputs)

Analytical evaluation of CMS platforms & front-end framework options against a weighted model aligned with your business needs
Working prototype to validate the leading tool combinations
Clearly mapped architecture of new website including functionality & 3rd party integrations
Integration map for future development and extended tools (e.g. CDP, DXP, CRM, PIM, DAM)

3. Planning

iCrossing will ensure your business understands and buys-in to the proposed investment project through education and training sessions for both technical and non-technical stakeholders.

We will also deliver a clear roadmap for the implementation of the new tech stack detailing all associated costs and licences.

What you'll get (outputs)

Education workshop to build internal understanding and buy-in
Presentation and walk-through of the leading recommendations (using visuals and prototype)
Presentation of the workflow for teams and tools (using visuals and prototype)
Architectural plan, third-party costs (overheads) mapped against savings
Roadmap to delivery, the website (sprint plan) and cost estimation

Let's talk

Are you ready for a CMS step-change?

Moving too slowly in digital is the biggest threat facing your business.

If you’re ready to explore options for a scalable, extensible and future proof CMS, we'd be happy to talk you through all this in more detail. Simply fill in your details below and we'll get back to you ASAP.