How we helped get women active and built a community of like-minded ladies with England Athletics.
Inspire women to complete a This Girl Can #1milechallenge in their chosen sport, then post a 10-second video about it on social and nominate a friend to do the same. The campaign also sought to raise funds for Cancer Research UK.
What we did
We created a 60-second motivating promotional video for The Running Bug, echoing the look and feel of the This Girl Can TV and Ad Campaign. And we worked with active members of The Running Bug online community to further bring the initiative to life.
We believe that moving too slowly in digital is the biggest risk your business faces. If you are ready to move faster in digital, we are here to help.