England Athletics

This Girl Can #1milechallenge

How we helped get women active and built a community of like-minded ladies with England Athletics.

The challenge

Get women active and to help build a like-minded community

Inspire women to complete a This Girl Can #1milechallenge in their chosen sport, then post a 10-second video about it on social and nominate a friend to do the same. The campaign also sought to raise funds for Cancer Research UK.

What we did

Produced a promotional video for The Running Bug

We created a 60-second motivating promotional video for The Running Bug, echoing the look and feel of the This Girl Can TV and Ad Campaign. And we worked with active members of The Running Bug online community to further bring the initiative to life.



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