Asda and George
Fashion brands always need to be on-trend and reacting to consumer behaviour and opinion is a vital part of that. To maximise the impact of its social platforms ASDA and George needed actionable insights to inform social content and product prioritisation.
We got under the skin of ASDA and George customers, finding out what they need, engage with and consider on-trend. Search listening insights shone a light on consumer behaviour and demand, telling us both what our audience were searching for and when.
Social trend insights showed us how audiences were discussing relevant information, allowing us to see social nuances and trending conversations that may not yet have been picked up in search analysis. This helped inform social content focuses, as well as feeding into future keyword research and content planning by identifying more ‘reactive’ topics.
Combined, this holistic approach informed us of popular topics, key engagement triggers and any niche, unmet audience needs to increase the relevancy and reactivity of ASDA and George’s social and editorial content.
This research was rounded up into neat, actionable reports filled with recommendations – from organic and paid social platform best practice and customer sentiment, to key content themes and messages to convey. These fed directly into ASDA and George’s content plans.
increase in engagement on Pinterest
increase in engagement on Twitter
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