Times Money Mentor
Times Money Mentor was created by The Times to help its readers make better financial decisions. Their team of experts was producing quality website content, but wanted to increase search visibility and traffic through a more insight-led content approach.
We were tasked to help them identify new topics and content opportunities. To achieve our goal, we produced weekly reports combining social and search listening, using these insights to create detailed, data-led content recommendations around trending themes.
As well as suggesting new articles, we also focused on increasing content discoverability through weekly refreshes; helping the team update and optimise their existing articles with recommendations informed by recent data and high-volume search terms. This gave Times Money Mentor the power to rank higher in organic search.
Our holistic approach also included weekly organic social media posts, which were based on the online conversation and themes found in our social listening work.
data-led content pieces
increase in daily total reach on social
We believe that moving too slowly in digital is the biggest risk your business faces. If you are ready to move faster in digital, we are here to help.