Barclays

Keeping Barclays ahead of the Core Web Vitals update

Change …

barclayslifeskills.com has many resource intensive pages, including interactive activities & tools. Ahead of the upcoming Core Web Vitals update, we needed to address technical optimisation.

Made Simple

Our SEO team identified and addressed technical issues focusing on: above the fold content, caching, compression, page speed & core web vitals, image optimisation and JavaScript. The opportunities identified and fixes which were implemented ultimately lead to a better user experience and SEO visibility.

Results
+17%

Mobile PageSpeed score

+100%

vs. average mobile score for other Barclays domains

+54%

mobile score vs. key competitors

Insights

Google page experience update - Understanding Core Web Vitals

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