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iX: POV

iCrossing’s experts offer their insights on the latest changes in the digital marketing landscape and what it means for you and your business.

POV

/ 28.03.2022

Universal Analytics vs GA4 - Your questions answered

Data & Analytics Consultant, Richard Robertson, offers his perspective on Universal Analytics versus Google Analytics, to help you get a better understanding of what to do next.

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Point of View

What's the point of loyalty cards

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The rise of brands with stories at the core

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Searching to be understood

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The customer takes centre stage

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iX 2020 Trends

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How to use search insights to supercharge your content strategy

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Perfecting personalisation

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Short-lived content will live on

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Shoppable everything

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7 step PPC checklist for Black Friday & Cyber Monday

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The effect of ITP 2.3 on split testing

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Google launches BERT algorithm to better understand intent

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