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iX: POV

iCrossing’s experts offer their insights on the latest changes in the digital marketing landscape and what it means for you and your business.

POV

/ 28.03.2022

Universal Analytics vs GA4 - Your questions answered

Data & Analytics Consultant, Richard Robertson, offers his perspective on Universal Analytics versus Google Analytics, to help you get a better understanding of what to do next.

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Point of View

Google Analytics and The Great Firewall: Does Google Analytics Work in China?

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Point of View

Programmatic to marketing what it and how does it to it differ real time bidding

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Point of View

Search Ads 360 Introduces Auction-Time Bidding to Bid Strategies

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Point of View

Facebook, Twitter & Snapchat Q1 2019 earnings review

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Point of View

Instagram checkout - the shopping mall of social media

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Point of View

Social media Q4 earnings - key stats for Marketers

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Apple’s cookie clampdown: ITP 2.1

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Point of View

Goodbye Average Position, and why we're happy about it

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Point of View

Programmatic display trends 2019

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Point of View

Five tips for creating an SEO business case

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Unlocking powerful insight with a Data Management Platform

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CDPs - The new must-have marketing platform?

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