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iX: POV

iCrossing’s experts offer their insights on the latest changes in the digital marketing landscape and what it means for you and your business.

POV

/ 28.03.2022

Universal Analytics vs GA4 - Your questions answered

Data & Analytics Consultant, Richard Robertson, offers his perspective on Universal Analytics versus Google Analytics, to help you get a better understanding of what to do next.

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Point of View

Investing in digital matter - think strategically

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Point of View

Behind the filter, The Drum

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Point of View

A new way to measure web and app engagement in Google Analytics

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Google page experience update - understanding Core Web Vitals

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Point of View

July Digital Marketing News

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Point of View

The role of the micro-influencer as part of your wider strategy

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Point of View

Now more than ever digital must be a top priority for every CMO

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Brand storytelling is more important than ever - for brands all over the world

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Point of View

How to write a brief. (And more important, why.)

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It’s beginning to look a lot like iXmas!

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Point of View

Develop without developers | iX Growth webinar recording

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Point of View

Refresh, revive, retire: the importance of nurturing content

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