DALI appoint iCrossing to power digital transformation

LONDON, Tuesday 6th April: Digital agency iCrossing, today announces it has been appointed by DALI as strategic partner in the brand’s continued digital transformation.

The appointment comes as a natural extension of the 9-year creative partnership between DALI and iCrossing as the agency has been embedded in the digital evolution of the DALI brand. During this time iCrossing has garnered a deep understanding of a range of DALI products, its brand and their audience having conceptualised and executed a comprehensive content strategy for the Danish award-winning Hi-Fi speaker brand for the better part of a decade.

Commenting on the partnership Torben Leth-Nissen, Head of Marketing, DALI said, "iCrossing's understanding of our business, process and technology made them the perfect partner for DALI as we build on our continuous digital transformation journey. Our partnership is fuelled by common values and an understanding of marketing’s role in the global market-place to deliver value and achieve KPIs related to commercial growth for DALI. It’s not just about delivering creative campaigns, in iCrossing we have a strategic partner that can actively influence the growth of the business.

“By simplifying our tech stack to a single experience engine we’re confident that working with HubSpot and iCrossing allows us to implement our digital strategy at a faster pace when combined with DALI’s own customer insights, product and market-place knowledge. We have an exciting journey ahead and one that promises to deliver the best industry customer experiences."

Today’s fastest growing brands are those that are committed to helping their customers get the most out of life with the combination of digital and content creating a recipe for success. iCrossing CEO, Paul Button, said, “People buy from companies that create incredible end-to-end experiences, not just great products. As DALI's content marketing partner for nearly a decade, we've been incredibly lucky to work with such a passionate team, representing some of the best audio products in the world.

“We are thrilled to be appointed as DALI's digital experience agency, representing another exciting chapter in our relationship. Combining digital product innovation with sparkling content will help DALI drive deeper connections with their audience and accelerate growth.”

Moreover, as a HubSpot Gold Partner, iCrossing is perfectly placed to build a new foundation for the next stage in DALI’s digital journey. “We look forward to playing a pivotal role in DALI’s digital transformation as they seek to get closer to their customers. Our job is to provide a digital experience that delivers on commercial objectives, and that delights from the very first digital touchpoint to each and every interaction with the brand thereafter.” commented Roger Barr, Chief Digital Officer.

“After consulting with DALI initially about their product and technology needs, and reviewing various other options, we agreed that HubSpot delivers the right combination of CRM, sales, marketing, customer service, website content management and personalisation. We’re hugely excited about what we can achieve together over the next few years.”

About iCrossing UK

iCrossing is a digital marketing agency that works with businesses who are ready to move faster in digital to create a real step-change. iCrossing is owned by Hearst, the world’s largest independent media, entertainment, and content company. Being part of the Hearst family gives iCrossing access to Hearst audiences, data, consumer research and category experts which allows iCrossing to better spot new insights, trends and inform direction for its clients. iCrossing delivers Change. Made Simple.

Press  Enquiries

Martina Lacey, Head of New Business & Marketing , martina.lacey@icrossing.co.uk, +44(0)20 7821 2295

About DALI

DALI, (Danish Audiophile Loudspeaker Industries), was established in 1983, and grew out of Scandinavia's leading audio retail chain. Now distributed in 65 countries, and with more than 35 years of experience and global recognition, DALI holds unwavering dedication to sound that has advanced the state of the art, inspiring music and cinema lovers and challenging the competition to catch up. DALI is driven by raw passion for music and an honest reproduction in the domestic environment. Continuous development and refinement of new technologies remains core to DALI's quest to create the best loudspeakers in the world.

For more information, visit DALI-SPEAKERS.com

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