Behind the filter

Jill Alger

Audience Intelligence Director

While savvy influencers can help you get your brand in front of consumers, proving your ROI is still important. With a rapidly growing consumption of influencer content, it’s time marketers view this form of marketing as an integral part of the social ecosystem.

In this article for The Drum, Social Media Manager, Jill Alger explains how brands can partner with influencers, measure to prove and optimise their effectiveness in alignment with business goals.

This article was published by The Drum (Volume #41 Issue #7).

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