iCrossing has named Jamie Clifford as UK Managing Director.

As MD, Clifford will be responsible for iCrossing’s three offices across the UK: Brighton, London and Cardiff, as well as managing the agency’s entire portfolio of clients, which includes American Express, Fidelity, Pfizer, the Welsh Government, De Beers and Tempcover.

Most recently Clifford was Chief Client Officer and prior to joining iCrossing, held a number of senior roles across the marketing landscape at agencies including iProspect and MediaCom.

The appointment is effective immediately and comes closely off the back of a number of new business wins which has seen the agency growing in size rapidly, including recently being appointed to the global search account for electronics manufacturer LG earlier this month. Clifford has held the role on an interim basis since the departure of the previous managing director Claire Paterson last year.

James Wildman, CEO of Hearst UK, iCrossing’s parent company, said: “I’m delighted to confirm Jamie’s permanent appointment to the role of MD at iCrossing UK. Jamie’s experience has been pivotal in the development of some of the agency’s key accounts and will remain crucial to iCrossing’s growth ambitions in 2021 and beyond.”

Jamie Clifford added: “I’m really excited about leading such a progressive team at iCrossing. Our team is continuing to deliver outstanding work for our clients and getting us onto the pitches and rosters of some of the world’s most exciting brands.”