Thinking about LinkedIn advertising, but don’t know where to start?

The platform for the professionals gives you some unique targeting options for job sectors – and even roles within these. And because users are all clear about why they’re there (hint: it’s to do with advancing their careers and businesses), there’s less need to be coy about the fact you’re advertising to them.

We think LinkedIn advertising fills a specific niche – see if it’s one that could work for you with our expert guide to the platform.

364 million-plus members

55% increase in the over-55s between 2012 and 2014 

The platform of choice for professional networking 

“Conversions are very expensive, but there’s a big audience and impressions are high. And it’s the only place where you can go really granular and target people based on their job titles.”

Unique targeting opportunities: Because users input more professional information than other platforms, you can target by job title, industry, company name, level of seniority, LinkedIn Groups and skills – on top of the usual geographic location, gender, age and interests.

Natural B2B advertising: Because LinkedIn is primarily a professional networking tool, users are more receptive to work related ads.

Very expensive cost per click: You’ll pay £2+. Most campaigns only generate a small volume of click-throughs despite high impression levels – so your conversion page needs to work hard. 

Ad types

LinkedIn ad – find these at the side or top of the page: