Several studies have shown that investing in site performance can yield positive ROI as just a small increase in page loading time can significantly increase online sales. Not only do slow loading pages have lower conversion rates but they also affect how users perceive online brands. For instance, most users that experience slow page loading times are less likely to purchase again from the same site.
With the rapid increase of mobile devices, online businesses that do not optimise their websites so they load quickly on smartphones and tablets will be left behind the competition. Mobile users are more patient than desktop but they would still abandon a website if it takes more than five seconds to load. This POV investigates the effect of slow page on website performance, conversion and online return.
We believe that moving too slowly in digital is the biggest risk your business faces. If you are ready to move faster in digital, we are here to help.