31.12.12

Slow Pages Lose Users

Several studies have shown that investing in site performance can yield positive ROI as just a small increase in page loading time can significantly increase online sales. Not only do slow loading pages have lower conversion rates but they also affect how users perceive online brands. For instance, most users that experience slow page loading times are less likely to purchase again from the same site.

With the rapid increase of mobile devices, online businesses that do not optimise their websites so they load quickly on smartphones and tablets will be left behind the competition. Mobile users are more patient than desktop but they would still abandon a website if it takes more than five seconds to load. This POV investigates the effect of slow page on website performance, conversion and online return.

DOWNLOAD

Continue reading

POV

/

17.07.2013

Correlating SERP Fluctuations & Volatility to Google Updates

SEE FULL POV

POV

/

23.03.2020

A complete guide to SERP features 2020

SEE FULL POV

POV

/

15.12.2020

Why share of search should be a metric you focus on

SEE FULL POV

ix-chevron-bg

Contact

Are you ready to make a digital step-change?

We believe that moving too slowly in digital is the biggest risk your business faces. If you are ready to move faster in digital, we are here to help.

GET IN TOUCH