Walk this way! iCrossing team raises over £2k for YMCA Downslink Group

Birungi Kawooya

Marketing Manager

Our latest YMCA Downslink Group (YMCA DLG) fundraising initiative saw six intrepid ramblers complete a 16-mile walking challenge from Horsham to Shoreham-by-Sea. The incredible Louise, Sophie, Mike, Sam, Pauline and Martin walked for over five hours, during a heat wave and raised over £2k!

Since our first agency-wide virtual fundraising walk in January, our strategists, SEO and content experts have been advising the marketing team at YMCA DLG to help them maximise registrations for the inaugural walking challenge, which took place on Saturday 17 July 2021.

YMCA DLG provide life-changing support to vulnerable people throughout Sussex and Surrey and help to put young people experiencing homelessness back on the path to independence.

Head of Account Management, Pauline Aufrere said “It was certainly a challenge to walk all 16 miles in the blazing sun, so it was truly inspiring to meet YMCA DLG staff, volunteers and former residents who were literally flying ahead of us!”

Louise, Sophie, Mike, Sam, Pauline and Martin had an initial fundraising target of £500 – but aren’t done yet. There is still time to donate.


The stats
16 miles



time taken


raised...so far!

Continue reading


Are you ready to make a digital step-change?

We believe that moving too slowly in digital is the biggest risk your business faces. If you are ready to move faster in digital, we are here to help.

Get In touch