03.12.20

How to use Pinterest for business

Sandra Frankowska

Paid Social Strategist

Mike Angastiniotis

Paid Media Analyst

How many times have you wished that you knew “How to” do something? Well, at iCrossing we are here to help with How to guides covering all different areas of the digital marketing landscape. This is How to Pinterest.

New to Pinterest? Wondering whether it’ll work for your brand, and if so, where to begin? Our social experts Sandra and Mike have compiled the ultimate guide to Pinterest ads. From audience demographics and targeting options, to tried and tested ad tips, get to know this important platform and how it could enhance your paid social strategy.

With more than 400 million monthly active users and over 200 billion Pins saved worldwide, Pinterest is one of the most powerful social media platforms.

Its USP? Consumers are there to discover new things - they want to be influenced, browsing feeds to inspire ideas. And that’s exciting for brands looking to get their product out there.

Sections include:

  • Why advertise on Pinterest?

  • Why should I run Pinterest ads through iCrossing?

  • Pinterest demographics

  • How much does Pinterest advertising cost?

  • Pinterest ad targeting options

  • What are the different Pinterest ad formats?

  • How to craft a winning Pinterest ad

  • How to use Pinterest ads manager

  • What is the time span of a pin

  • Pinterest 100: trends report

  • Pros and cons of advertising on Pinterest

  • Get started with Pinterest ads

So, let’s show you how to use Pinterest!

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