The iCrossing Guide to Site Migration

To ensure success, our iCrossing SEO specialists share six key phases that need to be considered in every site migration project.


To coincide with the kick-off of BrightonSEO 2022, we have updated and re-released our popular Guide to Site Migration.

Originally published in 2018, the steps within the Guide help anyone embarking on a site migration to plan for the expected and unexpected, ensure the correct SEO elements are built into the site specification from the start and that SEO is monitored throughout the project. iCrossing has a tried and tested the process to site migrations and its checklist is the base used by all SEOs within the business.

Contents include:

  • Introduction

  • What we do

  • Phase One: Strategy & Scope

  • Phase Two: Preparing for success

  • Phase Three: Pre-launch Testing

  • Phase Four: Launch Day Testing

  • Phase Five: Post-launch Review

  • Phase Six: Performance Review

  • Common migration mistakes and how to overcome them

The Site Migration Guide is free to download.

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