How to plan a content strategy

Content is at the heart of an effective web presence.  Whether you’re a retailer, a media site or a social start up, it's compelling, up to date and relevant content that attracts users and keeps them on your site.  It doesn’t matter if it's text or video, product reviews or travel guides – if your content isn’t right then your customers simply won’t engage with it in the way you hope.

Indeed, with the rise of search and, more recently, social marketing, content has become even more important.  It's great content that gets you linked to and thus drives your search equity whilst standout content is what makes consumers share your assets on the social web.  These new drivers put an extra weight on content – whereas once it was just a set of assets for consumer consumption, it’s now also part of a complex marketing ecosystem.

iCrossing's Content team have developed our latest eBook, 'How to plan a content strategy' to outline the key features of this crucial element of the marketing mix and how brands can create useful content that users will want to read and share.

EMAIL US FOR THE FULL PDF VERSION OF THE EBOOK