Connect-iCrossing U.K. | Sep 30, 2014 Why brands must overcome ageism to succeed in paid social
Brands can no longer assume that young people use all social networks or that older people are not getting involved. It just isn’t the case anymore. Different groups of people use different social networks and it continues to evolve. Brands failing to realise this will find their social media campaigns falling at the first hurdle as they throw good money after bad.
Sep 29, 2014 | Marketing The Essay: data is the key to serving customers better
Sep 26, 2014 | Research Live Emotional state of Brighton captured through social media data
Sep 25, 2014 | Imperica How to find out what a city is really feeling, and other stories
Sep 24, 2014 | The Wall Why brands must overcome ageism to succeed at paid social