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Connect-iCrossing U.K. | Sep 30, 2014 Why brands must overcome ageism to succeed in paid social

Brands can no longer assume that young people use all social networks or that older people are not getting involved. It just isn’t the case anymore. Different groups of people use different social networks and it continues to evolve. Brands failing to realise this will find their social media campaigns falling at the first hurdle as they throw good money after bad.

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The Drum Joy of CX Oct 16, 2014 | TBC, London