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Connect-iCrossing U.K. | Jul 17, 2014 ‘Subscribe is the new shop.’ – Are subscription business models taking over?

There was once a time when subscriptions and magazines were an established and monogamous pair. But now, the subscription plague is quickly spreading between industries. The modern day consumer wants on-going, easy access to their everyday products and commodities. As such, the one-time purchase may not be as appealing anymore, but instead, a flexible service that can last a lifetime may be.

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iCrossing Client Summit Sep 18, 2014 | Barbican, London