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Connect-iCrossing U.K. | Sep 15, 2014 Making sense of Google Analytics audience data

When working in digital analytics, it’s easy to talk about CTRs, CRO, CPAs and CPC, but one of the most important features of any marketing strategy is your audience. Understanding who is coming to your website, and whether that matches your target audience is vital in understanding how best to optimise your off and onsite marketing efforts.

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Events

Events
iCrossing Client Summit Sep 18, 2014 | Barbican, London

Events
What’s it like to work for a global digital marketing agency? Sep 22, 2014 | iCrossing , Brighton

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The Drum Joy of CX Oct 16, 2014 | TBC, London