Spannerworks joins iCrossing

12/02/07

Search-based digital marketing agency Spannerworks, today announces that it has been acquired by iCrossing, one of the leading US-based players in digital marketing. The deal will enable both companies to establish an international footprint, and Spannerworks will aggressively hunt for new talent to branch out across Europe.

Under the terms of the earn-out agreement, the Spannerworks brand will remain, and its management team will continue to be led by CEO and Founder Arjo Ghosh.

Spannerworks’s clients will benefit from iCrossing’s cutting-edge search technology, research and consultancy products, and brand monitoring services. The company will receive strategic direction and insight from iCrossing’s board of industry heavyweights including iCrossing CEO and founder Jeff Herzog, President and COO Donald Scales, and iCrossing chairman Richard Rosenblatt, former Chairman of the Board at MySpace.

iCrossing will integrate its services with Spannerworks’s innovative range of search and social media products and services. Spannerworks’ strong content and media practices will enhance iCrossing’s ability to provide its clients, which include The Coca Cola Company, LEGO, and General Motors, with holistic digital marketing solutions.   

The headcount of the newly expanded iCrossing Group will be 350.

Arjo Ghosh, chief executive of Spannerworks, comments: “We set out to partner with a company that understood search and its importance in digital marketing, with a range of products and services to complement our own. iCrossing is the perfect match, and this deal squarely puts Spannerworks ahead of the market. From this month forward we will be embarking on a global expansion strategy in partnership with iCrossing, and will be keenly hunting for the best European talent in the industry.”

“iCrossing and Spannerworks share a common vision for creating search marketing strategies and programs that influence consumer behaviour, improve brand visibility and deliver quantifiable results,” said Jeffrey Herzog, founder and CEO of iCrossing.  “The strengths of both companies will be leveraged in the U.S. and Europe to deliver to our clients unmatched global media strategies in the digital space.”

The company also announced immediate expansion into London and further acquisition ambitions including Europe.

About Spannerworks

Spannerworks is a search-based digital marketing agency, specialising in natural search optimisation, paid search and social media. The company was founded in the U.K. in 1997 and acquired by U.S. digital marketing agency iCrossing in February 2007. Spannerworks currently employs 70 people in its Brighton office, taking the total number of iCrossing employees to 350 people worldwide.

Spannerworks has proven expertise in the retail, automotive, financial and travel sectors. Its current clients include Best Western Hotels, HBOS and BT.

It was voted the number one search engine marketing firm in the U.K. by readers of Marketing, Revolution and Marketing Direct magazines in 2006. Find out more at www.spannerworks.com.

About iCrossing

iCrossing is a different kind of digital marketing agency committed to people’s desire to find. The company develops online campaigns, programs and experiences designed to help people find what they are searching for. Through a proven combination of talent and technology, iCrossing helps its global client base – including 32 Fortune 500 companies such as The Coca-Cola Company – find solutions for complex digital marketing challenges. Founded in 1998, the company has 350 employees worldwide.  iCrossing is headquartered in Scottsdale with offices in Atlanta, Chicago, Dallas, New York, San Francisco and Brighton, U.K.  Find out more at www.icrossing.com.

Categories: Press Release

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