London - May 22, 2009 Digital marketing agency to create social strategy for brands including CNN and Cartoon Network for broadcasting giant
"Turner has been successfully engaging with social media for some time now with many brands. What iCrossing’s Social Spaces Framework and their experience will bring is a coordinated approach to accelerating our performance across Europe in this area. It’s not enough for media owners to dabble in Facebook and Twitter, we need to understand the implications of the social web across our business and engage our audiences on their platform of choice.”
Digital marketing agency iCrossing today announces that it has been appointed by Turner Broadcasting System Europe to develop a major strategic framework for European social media engagement. The project includes a specific focus on flagship brands including CNN, Ben 10 and Cartoon Network in several key European territories.
iCrossing will work with Turner Europe to track audiences within social spaces, then explore and plan the ideal strategy for online engagement to suit the audience and demographics applicable to each Turner property. The Framework will provide a strong foundation so all subsequent European social media activity for Turner can be planned and undertaken in a fast, appropriate, highly effective and measureable manner.
iCrossing‘s Social Spaces Framework process will deliver an approach to broaden the reach of Turner Europe’s key brands by interacting via the social web.
Described as a “Six Sigma for the social web”, the iCrossing Social Spaces Framework has been successfully implemented at a number of major US and UK brands over the past three years. The process defines an organisation-wide approach to engaging with social media, including Facebook, Twitter, blogs and forums, by establishing principles and developing a social web “playbook” of guidelines and best practice examples.
Laurel Chamberlain, Director Digital at Turner Europe, said: “Turner has been successfully engaging with social media for some time now with many brands. What iCrossing’s Social Spaces Framework and their experience will bring is a coordinated approach to accelerating our performance across Europe in this area.”
“It’s not enough for media owners to dabble in Facebook and Twitter, we need to understand the implications of the social web across our business and engage our audiences on their platform of choice.”
Antony Mayfield, Head of Social Media at iCrossing commented: “Social media is now a fact of life for any major brand but is still a relatively unknown quantity in terms of how you can gain the most value from the medium. Turner is a particularly exciting client for us in this area, as few brands are closer to the action or have a more direct imperative to develop effective social media strategies than content producers.”
iCrossing, formerly known as Spannerworks in the UK, is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class marketing services - including paid search and natural search marketing, social media, content and media, display advertising, user experience, web development and analytics and insight to create integrated digital marketing programs that engage consumers and drive ROI.
iCrossing clients include world-class brands such as The Coca Cola company, HBOS, Toyota and Virgin. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the US and Europe, including 97 employees in the UK.