Content & Media

"Internet researchers are increasingly morphing from designers into explorers. They are biologists or ecologists who are faced with an incredibly complex system that exists independently of them."

Albert-László Barabási

Our Content and Media specialists are delivering new techniques in search and social media optimisation. Our objective is to help clients to understand how the emergence of social media has changed the relationship between brand and audience, and to help them develop engagement strategies that enhance their online presence.

Today, you must ask how useful your brand is to your networks. Social networks are forming around people's passions and interests, and millions of blogs are discussing a vast number of niche subjects on a daily basis. It is important to understand and - where appropriate - join the conversations that affect you.
 
We use a combination of specialist search engines, web analytics, mapping and benchmarking software to develop a picture of how brands fit into the online world. We also explore websites and links to assess a brand's position, its products and its audiences in a social media environment. Our NetworkSense Mapping tool helps us do this.

To understand your brands' online reach, our content and media strategists run a social media audit. This research phase delivers the basis for a content strategy that employs various techniques used to expand and improve on the interactions within your network. 

In close collaboration with you, we develop a content and media strategy that may employ our executive and agency briefings, editorial services, PR distribution and social media monitoring services. Targeted and quality content that is useful to your network attracts attention from relevant online audiences and communities, expanding your online reach and improving your brands reputation.

Our Content and Media services will help you to:

• Understand the impact of social media - on brand perception and search engine rankings
• Identify and map communities – enabling you to see the relationships that affect your brand online
• Develop content for online audiences – using social media optimisation to ensure you are useful to your network
• Plan effective strategies for communicating – to achieve deeper understanding and distribution of your news and messages
• Manage risks to reputation – planning and strategy to respond appropriately and constructively to negative brand perception in social media
  
• Educate internal and agency teams - about the nature of social media audiences and the potential for social network optimisation

To explore how your brand is interacting with social media networks and to discuss our Content and Media services, call us now on +44 (0) 1273 828 100, or email results@icrossing.co.uk.