NetworkSense Mapping

NetworkSense Mapping is a ground breaking online brand visualisation tool. It extends the possibilities of search marketing by helping brands to understand where their online communities are and how they work.

Intergral to our search and social media services, NetworkSense Mapping delivers valuable insight, revealing your brands' reach by analysing connections between sites throughout the web. This insight is used to plan innovative digital marketing strategies that address people in a useful and engaging way.

NetworkSense Mapping has been developed by iCrossing in the UK to enable our clients to extract invaluable data that can be used to enhance the presence of your brand. 

It shows a brand’s level of engagement within the social media space. It gives deep insights in to how a brand can become part of its online network, which is a rich source of natural link equity. It helps you:

  • Identify the communities that matter
  • Understand where the strong relationships that affect your brand reputation emanate from 
  • Build a thorough understanding of the inter-relationships between your brand, its customers, its suppliers, partners, intermediaries, influencers and opinion-leaders
  • Begin to create a social media strategy designed to engage with your networks and positively grow your networks by focussing resources on the areas that matter most
  • Formulate a crisis communication strategy designed to combat the identified risk from social areas of your network that can have a significantly negative influence on your brand

Helping brands see their online audience

Every brand has an online network around it, or a network that it could be part of. NetworkSense Mapping provides clients with a visual map of these networks. This illustrative representation means that a brand can ‘see’ what their web audience truly looks like and begin to understand how it operates.

To find out more about Network Sense Mapping and to explore how your brand is interacting with social media networks call us now on +44 (0) 1273 828 100, or email results@icrossing.co.uk.