8 Quick Tips for Developing a Facebook Strategy

When Mark Zuckerberg recently said that Facebook would reach one billion users there were few people who doubted him. The social network has become a mainstay of people’s web experience for many and is second only to Google in its importance to online marketers.

While Google is becoming a known quantity, and search a maturing marketing discipline, Facebook is still evolving at a rapid rate. At the recent F8 Facebook developer conference earlier this year the company announced significant innovations on several fronts, adding new potential opportunities but also complexity to marketers’ task of developing effective strategies for Facebook.


This collection of articles from iCrossing specialists gives our perspective on some of the things brand and media owners need to bear in mind when it comes to Facebook, as well as approaches for developing successful brand profiles. We hope it is useful - and do let us know what you think!

Antony Mayfield

SVP , Social Media, iCrossing

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Contents

Introduction
- Anthony Mayfield

Facebook vs Google - Is Facebook changing search or replacing search?
- Dr Jason Ryan and Antony Mayfield

Facebook backlash - Could users abandon Facebook en masse?
-Alisa Hansen

Facebook's community pages and the impact for brands
- Heather White-Laird

When fans attack - Handling crises on Facebook
-Dana Mellecker

Earning your way to attention - Abandoning the 'If you built it, they will come' mindset
-Anne Steinhaus

Moving at Facebook speed - Coping with the pace of Facebook's innovation is a challenge in and of itself
- Antony Mayfield

Ecommerce: The new benchmark for Facebook
-Heather White-Laird

Facebook centricity - Social Media Strategy beyond Facebook
-Alisa Hansen

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