Our Research

How to Start Blogging: A Guide for Business Bloggers

An e-book that considers how to start blogging for business, helping individuals in organisations including:

Links to useful websites and tools that will support your blogging.

Guidance of different levels of involvement you can have with your blog - and the discussion of the pros and cons of each.

Download How to Start Blogging: A guide for Business Bloggers PDF (3MB)>

/ Listen to a behind-the-scenes podcast discussion between co-authors Antony Mayfield, Matt Neale and Tamsin Hemingray

Brands in Networks

"The phenomenon of sociality changes everything when it comes to the media."

An e-book that considers how open online networks are revolutionising the position of brands and the role of marketing. Antony Mayfield outlines why brands must embrace complexity, and suggests ways that they can learn from the web's most successful innovators to date

/ Download Brands in Networks: / PDF (3MB)

What is Social Media?

"Social media lets us be ourselves - only more so."

An e-book by Antony Mayfield that introduces the different forms of social media - from blogs and social networks to wikis and virtual worlds - and outlines how they are already transforming the world and our perception of it.

/ Download What is Social Media?: / PDF (3MB)

Optimising for Users not Search Engines

Many search marketers talk about „ethical search engine optimisation‟ when what they really mean is simply compliance with the search engine‟s acceptable user policies. This is misleading and doesn‟t help brands to fully appreciate the digital environment. This whitepaper looks into the imporance of optmising for the users and not the search engines.

Read more: / Download PDF (0.5MB)

Trademark Turf Wars

Universal search, mobile, video, local – all hot interest areas for paid search at the moment, but one of the most controversial and hot topics, as many of you will have seen in the press, is the recent announcement by Google around trademarks.

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Automotive - Understand & Engage with your Customers

Developments in online social networking have meant that traditional marketing techniques have less impact on today’s consumer. People base decisions less on manufacturer marketing than they used to. Social networking means that the route to information is no longer linear, controlled by the manufacturers and dealers. There are now many other ways that consumers can find, evaluate and share the information they need.

Read more: / Download PDF (1.5MB)