Healthcare Transformation

Putting Digital at the Centre of Business Transformation

The Challenge

After years of changing leadership, this U.S. based Healthcare Organization found itself in a position to transform and thrive under new leadership. In light of the fact that over 40 million people each year in the United States are affected by health complications, it was critical to improve the relevancy of the association with patients, medical providers, and Washington, DC.

Laying down the foundation for digital transformation

Providing a US Healthcare Organization with a vision for the future, a data-driven digital strategy, and a roadmap that aligned the organization, executive team, and board with a clear path on how to best serve its wide array of audiences.

Bringing the brand to life through digital transformation

The Result

The association now has a comprehensive way to reignite the brand and an actionable plan to guide its digital enablement - including enhanced messaging, impactful experiences as well as cost removals, efficiencies, and increased personalization for medical professionals, philanthropists, patients, and advocates.

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