Speedo's pioneering heritage ensures massive brand awareness. But its complex distribution chain has led to a fractured customer experience and a focus on functional, product-driven storytelling. As part of a digital transformation process, Speedo asked us to help kickstart a social movement based around our shared passion for swimming.

Working closely with Speedo, we outlined and delivered a product design and build - desktop and mobile - that would inspire swimmers of all levels. Delivering a genuine value exchange, swimmers who signed up gained access to training plans, tips, product stories, personalised content and unparalleled tracking and analysis. In return, Speedo gained a deeper understanding of user behaviours, enabling the delivery of personalised marketing messages to support each individual customer journey, rather than interrupting it.