Deploying a brand identity, strategy and website for a new kind of gym.
We were tasked with naming and creating a visual identity for a new kind of fitness, wellbeing and swim space in West London before deploying brand, digital marketing and communications strategies and creative assets to bring the project to life.
What we did
Our team built an entirely new brand from the ground up that brings together and celebrates both happiness and success. In addition, we crafted a marketing strategy that engages members and the wider community through a variety of channels, spanning web, app, email and social.
"Our vision for W3 Club has always been aspirational and to bring something new to members. We firmly believe that the ‘workout, wellness and water’ proposition embraces all aspects of our physical and mental fitness that are needed in today’s society to lead a happy and successful life. Adopting a strategic and phased approach to the refurbishment, remodelling and revamping of the space, and a similar approach to our marketing initiatives working with iCrossing, gives the W3 Club team the autonomy, freedom and agency support they need to work efficiently and effectively both on and offline."
We believe that moving too slowly in digital is the biggest risk your business faces. If you are ready to move faster in digital, we are here to help.