Delivering digital step-change in Wales

Ceri Powell

Client Director

Our Welsh secret is out

I’ll share with you a little secret; iCrossing UK has a thriving office and footprint in Wales. That’s unusual, isn’t it? Some might say unexpected, but we do have a thriving and growing team in the region.

Over the last 18 months we’ve grown to a team of 14 based in Wales, which is testament to the talent available here. Moreover, it’s indicative of the ongoing investment the agency is making in the area to strengthen its Welsh base whilst making a positive contribution to jobs and skills provision for the local economy.

As a business, iCrossing UK is committed to investing in the local economy by employing local people and talent, investing in office space, working with Welsh businesses, and partnering on The Cardiff Commitment project. In addition, we’re dedicated to constant innovation, and our Wales office represents this mentality.

Building trusted relationships with our clients in Wales

Over the last ten years, we’ve nurtured and retained a long-standing relationship with the Welsh Government, and we’re currently the contracted digital agency across three key Welsh Government contracts. This means delivering digital step- change for brands including: Cymru Wales Nation Brand, Visit Wales, Wales Trade & Investment, Business Wales: Export and Keep Wales Safe / Help Us, Help You.

The team has grown in Wales to service these accounts – with Account Management and Project Management teams, as well as various specialists all based in our Cardiff office. This makes meetings with clients and our partner agencies, like Orchard and Golley Slater, much easier to orchestrate.

In addition to this, iCrossing UK’s digital product and technology capability is largely powered by our Cardiff team. Delivering innovative tech solutions and websites for a multitude of clients, carefully crafted and created through close collaboration between our Product Managers, Designers, and Engineers.

Over the coming 12 months we’ll continue to invest heavily in expanding our knowledge, innovating in our proprietary tech, growing our team to make sure we have the right people and skillsets to deliver award-winning work.

People, recruiting local talent and growth

As a growing agency, it’s important that we attract and retain the right talent. For obvious reasons, the past two years have been challenging for many businesses and it’s been no different for us. However, what is different, is building our development and product team and expanding our new business headcount in Wales. Most recently in May we hired a new business manager based in Cardiff to help seek out even more contracts in the area and grow our footprint further.

There are many nationally recognised brands and Welsh businesses that need digital services and want to work with a local agency who’ll understand their current and future needs. iCrossing UK brings a wealth and breadth of knowledge and expertise that they’re seeking, and we’re proud of our Welsh team.

Our office at Tramshed Tech in Cardiff isn’t only our team’s working base, it also enables us to host our Welsh Government clients for planning, quarterly review and campaign meetings.

The importance of growth in the region is also testified to by Roger Barr, iCrossing UK’s chief digital officer. “Having spent four wonderful years at Aberystwyth University, I’m super excited to see the growth of our Cardiff team and our blossoming relationship with the Welsh government and other clients who work with us. This is in no small part down to the camaraderie and special culture in Cardiff. As a leadership team we’re committed to investing in growing our footprint in the Welsh capital and I’m proud of the progress we’ve already made in such a short time”.

For myself, I joined iCrossing UK in January, and immediately became excited by the growth potential of the Wales office. Having previously worked as Head of Client Services at S3 Advertising, and prior to that built a 13-year career in London, including working as brand director at Cosmopolitan, I chose to join the agency because I was impressed by the high standard of work and unrivalled results. There’s a real opportunity for growth from the Cardiff office, and I’m proud to be a part of that.

Other team members include Sian King, a Senior Account Manager on Wales accounts and an iCrosser since March. Previously a TV presenter and producer for local station ‘MADE in Cardiff’, her next steps in the Welsh agency landscape world took her from TV Production at Wordley to full-service agency S3 Advertising. Sian joined iCrossing thriving Cardiff team to work with esteemed Welsh clients and continue to learn from some incredibly talented team members. Also, a part of the Cardiff contingent is Lydia Davies, a Digital Project Manager in the Product team, who previously worked at Illustrate Digital. Lydia manages and coordinates website build projects in our Product and Technology team. Her role involves managing our internal engineering team, which is the part of the job she loves. Lydia chose iCrossing UK to gain experience in working in a full service agency and grow her digital skills.

In terms of growing the team in the future, we want to attract and recruit more people like Sian and Lydia, who have a love of digital and Wales. We’re also keen to bring new, graduate, up-and-coming talent into the business.

Our commitment to the Welsh community and economy

As we strengthen our Welsh base, we’re committed to making to positive contribution to jobs and skills provision for the local economy.

We’re so pleased to be able to contribute in other ways outside of business to the community. This year we’ve commenced a relationship with ‘The Cardiff Commitment’, which enables iCrossing UK to support Welsh schools and education providers, connecting children and young people to the vast range of opportunities in the world of work. Having established this connection we’re looking forward to how it’ll expand into 2023 and beyond.

More specifically, iCrossing UK is part of the Business Forum for Whitchurch High School for 2022. The Business Forums will deliver an ‘Experiences of work’ programme which explores the impact of offering a full spectrum and package of ‘experiences of work’ to build sustainable good careers and work-related experiences within schools.

As part of our pledge to The Cardiff Commitment, we’ll be taking part in a range of initiatives from mentoring opportunities, literacy and numeracy support in class and career talks, to mock interviews with employee volunteers, work experience placements and volunteering opportunities.

Why am I sharing this all with you? It’s because I’m passionate about digital marketing, I love being part of a growing agency, and that it’s all happening on my home turf in Wales. So, there you have it, my little Welsh secret is out.

If you have a digital project in mind, do get in touch with me or someone else in the Wales team. We all love a good chat, even better if it’s accompanied by great coffee and cake.

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