I’ll share with you a little secret; iCrossing UK has a thriving office and footprint in Wales. That’s unusual, isn’t it? Some might say unexpected, but we do have a thriving and growing team in the region.

Over the last 18 months we’ve grown to a team of 14 based in Wales, which is testament to the talent available here. Moreover, it’s indicative of the ongoing investment the agency is making in the area to strengthen its Welsh base whilst making a positive contribution to jobs and skills provision for the local economy.

As a business, iCrossing UK is committed to investing in the local economy by employing local people and talent, investing in office space, working with Welsh businesses, and partnering on The Cardiff Commitment project. In addition, we’re dedicated to constant innovation, and our Wales office represents this mentality.

As a growing agency, it’s important that we attract and retain the right talent. For obvious reasons, the past two years have been challenging for many businesses and it’s been no different for us. However, what is different, is building our development and product team and expanding our new business headcount in Wales. Most recently in May we hired a new business manager based in Cardiff to help seek out even more contracts in the area and grow our footprint further.

There are many nationally recognised brands and Welsh businesses that need digital services and want to work with a local agency who’ll understand their current and future needs. iCrossing UK brings a wealth and breadth of knowledge and expertise that they’re seeking, and we’re proud of our Welsh team.

Our office at Tramshed Tech in Cardiff isn’t only our team’s working base, it also enables us to host our Welsh Government clients for planning, quarterly review and campaign meetings.

The importance of growth in the region is also testified to by Roger Barr, iCrossing UK’s chief digital officer. “Having spent four wonderful years at Aberystwyth University, I’m super excited to see the growth of our Cardiff team and our blossoming relationship with the Welsh government and other clients who work with us. This is in no small part down to the camaraderie and special culture in Cardiff. As a leadership team we’re committed to investing in growing our footprint in the Welsh capital and I’m proud of the progress we’ve already made in such a short time”.

For myself, I joined iCrossing UK in January, and immediately became excited by the growth potential of the Wales office. Having previously worked as Head of Client Services at S3 Advertising, and prior to that built a 13-year career in London, including working as brand director at Cosmopolitan, I chose to join the agency because I was impressed by the high standard of work and unrivalled results. There’s a real opportunity for growth from the Cardiff office, and I’m proud to be a part of that.

Other team members include Sian King, a Senior Account Manager on Wales accounts and an iCrosser since March. Previously a TV presenter and producer for local station ‘MADE in Cardiff’, her next steps in the Welsh agency landscape world took her from TV Production at Wordley to full-service agency S3 Advertising. Sian joined iCrossing thriving Cardiff team to work with esteemed Welsh clients and continue to learn from some incredibly talented team members. Also, a part of the Cardiff contingent is Lydia Davies, a Digital Project Manager in the Product team, who previously worked at Illustrate Digital. Lydia manages and coordinates website build projects in our Product and Technology team. Her role involves managing our internal engineering team, which is the part of the job she loves. Lydia chose iCrossing UK to gain experience in working in a full service agency and grow her digital skills.

In terms of growing the team in the future, we want to attract and recruit more people like Sian and Lydia, who have a love of digital and Wales. We’re also keen to bring new, graduate, up-and-coming talent into the business.