19th April 2022: Digital agency iCrossing UK has promoted Maria Bain to the newly created role of Head of Audience Intelligence.

Since joining iCrossing in 2018 as Social Media Strategist, Bain has swiftly risen through the ranks being promoted to Strategy & Planning Director in January 2019, and Senior Strategy & Insight Director in April 2021, working on brands including Pfizer, Amazon and the Welsh Government, and designing industry award-winning campaigns.

As Head of Audience Intelligence, Bain will continue to forge new paths through audience-first, action-orientated insights that inspire step-change and optimise performance, ensuring audience research sits at the heart of the agency and at the intersections across departments.

In conjunction with Maria’s promotion, she will join the senior management team working in partnership with all department heads to supercharge their audience activation and build a centralised audience-first approach for all clients.

Of her promotion, Bain said: “I work with some truly incredible people at iCrossing. Over the years I’ve been given some brilliant opportunities to grow both personally and professionally. My new role will allow us to grow as a team and agency, ensuring we place audience data at the core of our clients' digital strategies and campaigns.”

Jamie Clifford, MD, iCrossing UK said: “Maria’s deep understanding of audience insight and strategy makes her the perfect person to lead iCrossing UK’s Audience Intelligence department. She has proved that hyper-relevant, agile audience data allows brands to move quicker in digital, while transforming audiences into customers.”