How to use TikTok for business

Sandra Frankowska

Paid Social Strategist

Katie Spooner

Paid Social & Display Analyst

How many times have you wished that you knew “How to” do something? Well, at iCrossing we are here to help with How to guides covering all different areas of the digital marketing landscape. This is How to TikTok for Business.

TikTok is one of the world’s most downloaded apps in 2020. The platform is rapidly developing, providing new editing tools for users and businesses. The available ad formats are being constantly updated, so the current offering is not as advanced as on other social platforms, but that should not stop you from trying it out.

Thinking about using TikTok ads for your brand or business, but don’t know where to start? Well, you are in the right place! Our social experts Sandra and Katie have compiled the ultimate guide - from audience demographics and targeting capabilities, to creative tips. Get to know this platform today while competition for eyeballs on ads is low!

Contents include:

  • Why advertise on TikTok?

  • TikTok demographics 

  • How much does TikTok advertising cost?

  • What campaign objectives are available on TikTok

  • TikTok ad targeting options 

  • What types of TikTok ads are there?

  • How to craft a winning TikTok ad

  • Pros and cons of advertising on TikTok 

  • Get started with TikTok ads

So, let’s show you How to TikTok for Business.

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