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iX: POV

iCrossing’s experts offer their insights on the latest changes in the digital marketing landscape and what it means for you and your business.

POV

/ 28.03.2022

Universal Analytics vs GA4 - Your questions answered

Data & Analytics Consultant, Richard Robertson, offers his perspective on Universal Analytics versus Google Analytics, to help you get a better understanding of what to do next.

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Point of View

Three ways geo-targeting can drive better performance

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Search and the automated car: why brands should get in gear

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5 reasons why your writers need to get nosey

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Is editing really neccessary?

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A guide to visual search

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Listen up: Why you should incorporate progammatic audio into your display strategy

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Retail trends: The future of onmichannel marketing

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How to measure brand uplift delivered by display advertising

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Programmatic: The Future of TV advertising

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Apple’s new algorithmic ad tracker crackdown

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Alexa, what does voice search mean for on-site content?

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How to Supercharge your Google Shopping Ads

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